How can you craft a professional UX UI Design Brief? A Detailed Guide

How can you craft a professional UX UI Design Brief? A Detailed Guide Design brief is a short document presenting a concise overview of the project. It is also known as a project brief. All the essential information related to a project is included in a design brief. Hence, it is an essential component of […]
What Is a Customer Journey Map? A Detailed Guide

What Is a Customer Journey Map? A Detailed Guide You will have conducted the initial UX deliverables. After conducting user research and creating user personas, customer journey maps comes. These are a crucial part of the UX design. With the help of customer journey maps, you can properly visualize the user experience and interaction with […]
Learn the importance and process of UX content strategy

Learn the importance and process of UX content strategy Content strategy is one of the essential elements of a UX strategy. It is mostly used in marketing and sales. However, content strategy has a significant impact on user experience. Therefore, you should understand and execute it for your design project. Hence, you will get beneficial […]
What is brainstorming in the design process| Essential brainstorming techniques in UX design

What is brainstorming in the design process| Essential brainstorming techniques in UX design Design thinking is a significant UX deliverable. It setups a smooth foundation for an actionable process. Therefore, every design process includes it. One of the essential parts of design thinking is brainstorming. Brainstorming helps to achieve a design outline for the rest […]
Why Founders Should Prioritize Legacy Alongside Growth

When Personal Branding Becomes Detrimental for Founders Growth is the ultimate measure of success – revenue milestones, market share, and expansion plans dominate the agenda. But as businesses mature, a vital question emerges: What will remain when the growth plateaus? Focusing solely on growth may drive short-term achievements, but building a legacy creates a value […]
When Personal Branding Becomes Detrimental for Founders

When Personal Branding Becomes Detrimental for Founders In a hyper-connected world, credibility is everything for a founder. But what defines it – innovative ideas, leadership skills, or their personal brand? More often than not- it’s the combination of three. Personal branding connects all the other factors. A strong personal brand works around the clock – […]
The Role of Founders in Promoting Sustainability

The Role of Founders in Promoting Sustainability Sustainability has evolved from a buzzword to a critical business strategy. Take Unilever, for instance: their commitment to sustainable sourcing has reduced environmental impact and strengthened their market position. This shift reflects a growing consensus. Businesses prioritizing sustainability are better positioned to navigate the future. With customers demanding […]
The Psychology of Founders: Traits That Drive Success (and Potential Downfalls

The Psychology of Founders: Traits That Drive Success (and Potential Downfalls) Running a business requires a lot more mental strength than financial. The Founders often live in a world of high stakes, sleepless nights, and relentless ambition. But what separates those who disrupt industries from those who burn out before the finish line? Their psychology. […]
The Paradox of Success: Why Founders Must Embrace Vulnerability to Lead

The Paradox of Success: Why Founders Must Embrace Vulnerability to Lead Success demands strength, but great leadership requires the courage to be vulnerable. Founders are the backbone of any organization. Their strength, vision, and authority shape the destiny of the team and organization. However, strength alone is no longer enough as the workplace culture evolves. […]
The Founder’s Role in Building a Diverse and Inclusive Workplace

The Founder’s Role in Building a Diverse and Inclusive Workplace Companies with more diverse and inclusive workplaces are 35% more likely to outperform their competitors. Diversity and inclusion (D&I) are no longer optional – they are essential. The changed work ethic and evolving markets demand workplaces to encourage diversity. The companies that lead the pack, […]